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Cooking With Style™ Recipe Postcard Mailer

With the popularity of recipe magazines and food TV shows it's no wonder that real estate, insurance, and other industries are using people's interest in recipes to market their business. Recipes capture and hold attention. Now it's your turn to leverage a new and powerful twist on an old idea.

Postcards are a popular and effective method of direct mail marketing. They are inexpensive to produce and mail, and have no outer envelope. This means the recipient will see the headline and at least make a cursory reading of the content – especially if it is one of your Practice Recipe Cards.

Mail them to neighborhoods, hand them out to patients, give them away as a “Pass-Along Card” at Rotary Club or Chamber meetings, or even use them as business cards!

Who can imagine any woman tossing your recipe card into the “round file” without reading it and wondering if it might not make for a good meal? Add a short dental health message and some practice contact information and you have one hot marketing piece.

It's quite likely that your recipe card will not only be used to prepare a meal, but that it will be passed around, shared, stored and filed, and used again and again! It's difficult to think of any other marketing strategy this simple with that kind of staying power and influence! Mark them “Recipe #2 of 6” or “Recipe #3 of 6” and post the others on your Practice Recipe Web Site(only available to those who purchase the Cooking With Style™ Recipe Book), and you'll be driving more and more traffic to your web site as well.